Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.
Job Description:
Education:
- Bachelor’s degree in relevant field of study or equivalent years of related work experience required.
Work Experiences
- At least 1-2 years of email marketing and web analytics and on-line marketing experience.
- Past experience working with E-Commerce teams required.
- Retail experience a plus. CRM Database experience a plus.
Skills
- Knowledge in creating and setting up email campaigns, as well as extracting analytics and reports from ESP platforms.
- Strong background in managing high-volume and multifaceted email programs, including reporting on results.
- Thorough understanding of email performance metrics.
- Expertise in Email/SMS metrics and ROI analysis to effectively report to leadership.
- Knowledge of HTML and basic coding for email marketing.
- Proven experience in an email management function and outstanding attention to detail.
Responsibilities
- Coordinate and manage the day-to-day Email and SMS marketing campaigns.
- Partner with cross-functional teams to create and implement strategies for list growth, health, and increased engagement.
- Utilize the Customer Data Platform to identify target audiences and align them to business objectives.
- Create personalized and contextual experiences to increase customer retention.
- Provide detailed weekly/monthly/quarter reporting and analytics to be shared with key stakeholders.
- Drive continuous improvement across email KPIs including deliverability, engagement rates, conversion rates, opt-out rates, and revenue.
- Manage campaign proofs: ensuring smooth and timely routing, reviews and approvals from necessary teams.
- Maintain and optimize a testing agenda for A/B testing frameworks.
- Be knowledgeable on Email/SMS best practices, technologies, and trends.
Physical Requirements & Attendance:
- Acceptable level of hearing and vision to perform job duties.
- Adhere to company work hours, policies, procedures and rules governing professional staff behavior.
Full time